Aaron Rovner is a seasoned B2B digital marketer with more than 13 years experience in planning, strategizing and executing digital marketing campaigns. Having held leadership positions in multiple startups, he understands the importance of delivering ROI-focused campaigns and how to bridge the gap between marketing and sales to enable all team members to succeed at their jobs and win new customers.

6 Places Where You Should Insert Dynamic Text In Your Landing Pages (But Probably Aren’t)

Dynamic text is all about personalization and relevancy, allowing you to quickly and efficiently deliver different content or landing page experiences to different users based on their search queries or specific needs.    We mentioned dynamic text briefly in our blog about Single Keyword Ad Groups (SKAGs), where we talked about the value of pairing…