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12 Things We Learned Managing $10M in Ad Spend for B2B SaaS Companies in 2022
In 2022, we managed over $10 million in ad spend for our B2B SaaS (software as a service) clients across the Google (search, display, video), Microsoft (Bing), LinkedIn, and Facebook ad networks. Our client list at SaaS Hero spans across automotive, payments, healthcare, HR, real estate, veterinary and a dozen other verticals, so we’ve gathered
How To Get 40% Conversion Rates From LinkedIn Ads
Advertising on LinkedIn is the holy grail for B2B marketers. A phrase commonly heard amongst those who sell B2B products and services is “You mean to tell me I can target by job title?!?!” when they learn about the power of LinkedIn ads. While many of the perceptions of promoting products and services on LinkedIn
How To Land Your Ideal Customers Using Account Based Marketing
Account Based Marketing, or ABM for short, is the ticket to landing the larger deals you’ve been eyeing up. The idea behind implementing an effective Account Based Marketing strategy is to have a clear picture of exactly which companies (re: accounts) you want to close and a comprehensive, well thought out list of activities you
