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Category Archives: Strategy

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How To Find & Close Your Best Prospects Using Session Recording

StrategyBy Aaron RovnerApril 22, 2020Leave a comment

If you’re in B2B selling a high-ticket product or service, it’s extremely important to have as much data on your best prospects as possible. This is especially true if you (or your company) is investing heavily in generating leads from paid advertising. I’m not just talking about collecting lengthy contact forms or enriching customer data…

How To Get 40% Conversion Rates From LinkedIn Ads

StrategyBy Aaron RovnerJanuary 23, 2020Leave a comment

Advertising on LinkedIn is the holy grail for B2B marketers. A phrase commonly heard amongst those who sell B2B products and services is “You mean to tell me I can target by job title?!?!” when they learn about the power of LinkedIn ads. While many of the perceptions of promoting products and services on LinkedIn…

How To Land Your Ideal Customers Using Account Based Marketing

StrategyBy Aaron RovnerNovember 15, 2019Leave a comment

Account Based Marketing, or ABM for short, is the ticket to landing the larger deals you’ve been eyeing up. The idea behind implementing an effective Account Based Marketing strategy is to have a clear picture of exactly which companies (re: accounts) you want to close and a comprehensive, well thought out list of activities you…

9 Ways To Use Your Competitors’ Negative Reviews Against Them

StrategyBy Aaron RovnerSeptember 23, 2019Leave a comment

As a business owner, your companys success doesnt just depend on what you do well or how amazing your product is. Its also how you deal with things that go wrong and how you respond to unhappy customers.  Did you know that more than 90% of unhappy customers wont do business with you again? Because…

21 B2B SaaS Marketing Tips & Strategies For 2021 To Help You Scale Fast

21 B2B SaaS Marketing Tips & Strategies For 2021 To Help You Scale Fast

StrategyBy Aaron RovnerApril 24, 2019Leave a comment

1. Increase Google Ads spend for desktop searches Yes, you read that correctly. No, I’m not foolish enough to think that mobile traffic isn’t valuable. However, when it comes to B2B SaaS marketing there is still a great case to make for putting a lot of stock in desktop traffic.   According to a 2017…

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