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The Science Of Conversion: A Mad Scientist’s Lab Guide To Explosively Successful B2B Lead Generation

The Science Of Conversion: A Mad Scientist’s Lab

Feeling stuck trying to come up with creative new ways to win customers?

The Science Of Conversion goes into insane detail on 7 of the most outside-the-box B2B customer acquisition experiments you’ve never thought of!

Not only will we explain exactly what we did and why, but we go *deep* into the exact process we used to execute each experiment, the tools we needed to make them work, the results each one generated and give our best tips on how to avoid pitfalls and traps for when you try them out for yourself!

We even include workbook pages after each experiment to help you apply the experiment to your own business.

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Includes 5 static graphic ads plus the ad copy needed for each of them. Perfect for single image or carousel ads for paid social.

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Includes unlimited revisions as well as custom written copy (from a human, not ChatGPT). We’ll send a first draft in Figma and you can request as many edits as you’d like. We won’t ever activate any landing pages until you give us the final OK

See examples here

We consider an ad channel to be any digital marketing advertising platform available. The most common channels we manage for our clients are:

  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Microsoft Ads
  • Gartner Network (e.g. Capterra Ads)
If there is a place online you can advertise, we have experience with it.