Schedule A Discovery Call
Schedule Button 2
Schedule A Discovery Call
google-star
cluth-star
c-logo-star
They genuinely care about the outcomes we are driving towards at Pandio and they take the time to listen and iterate along the way.
matt-rall
Matt RallVP of Strategy & Business Development, Pandio
They work FAST. They LISTEN, really listen to what we’re trying to do and then once we agree – they get moving and can build, design, tweak on demand
Gerry Leonard
Gerry LeonardCEO, Transit Tech
SaaS Hero acts as your 6th man. They are truly an expert in digital marketing and not only take direction, but act as your partner to provide analysis and insights to better position your company for ROI.
Karen Roberto
Karen RobertoVP of Marketing, LivTech
I love the responsiveness of the team. Always there to support, guide, and answer questions.
Twain McDougal
Twain McDougalPresident, Vestige
The team at SaaS Hero has been a tremendous asset to our organization. Even though they’re a consulting company, their attentiveness and reliability provide the feel of having in-house marketing and lead generation expertise. Their responsiveness to requests, knowledge, and proven results have allowed us to grow quickly and focus on what we do best.
Lib Magra
Lib MagraCOO, TripMaster

Mobile Locker generates 1,000+ leads from LinkedIn Ads with SaaS Hero

They put the client first, always trying to do what’s best for us.
Mark Stralka, CEO
Schedule a Discovery Call

How do LinkedIn Ads contribute to the marketing mix for B2B SaaS companies?


One of LinkedIn’s powerful features is its retargeting capabilities.


By consistently engaging prospective customers and re-serving ads, B2B SaaS companies can nurture these leads, moving them further down the sales funnel by sharing the right content at the right time with the right people.

 

There is no better platform to build highly targeted prospective customer audiences from.

 

LinkedIn’s unique ecosystem allows advertisers to tap into a concentrated pool of highly targeted professionals and decision-makers. This ensures that your marketing efforts are directed toward an audience that matters.

LinkedIn Ads agency for B2B SaaS

LinkedIn is arguably the best channel for demand creation, building awareness, and educating prospective customers. 

 

In the B2B SaaS world, creating demand by way of educating through content is crucial. LinkedIn, with its professional-centric user base, serves as the ideal platform for educating potential clients about the key benefits and value propositions of SaaS products.


Let your LinkedIn Ads do the talking

We don’t just create LinkedIn Ads; we are the creative force behind them. From concept to execution, we design our own creatives to make your brand shine on the LinkedIn platform.
Schedule a Discovery Call

What types of targeting options are available to B2B SaaS advertisers on LinkedIn Ads?

LinkedIn offers the most powerful targeting options of any platform available for B2B advertisers

LinkedIn’s precision in targeting ensures that your ads always reach the right audience, leading to higher engagement and conversion rates. Some available targeting options are:

 

Company

 

Company Size

 

Company Revenue

 

Company Industry

 

Experience

 

Job Title

 

Job Seniority

 

Job Function

 

Interests

 

Member Groups

 

Member Skills

 

Member Interests

 

User Behavior

 

Website Visitor

 

LinkedIn Page Visitor

 

Clicked On Ads

In addition to those targeting options (and many others) LinkedIn also allows advertisers to use first party data to reach their prospects by uploading a csv of existing customer/lead data to use to serve ads to.

Schedule a Discovery Call


What ad formats are available on LinkedIn?
LinkedIn's diverse ad formats cater to various goals for B2B SaaS advertisers:

Single Image

A classic format that allows brands to showcase their product with compelling visuals.

Carousel

Engage users with a series of swipable images, each telling a part of your brand story.

Video

Capture attention with dynamic video content, ideal for product demos or client testimonials.

Text

Craft compelling ad copy that resonates with the professional ethos of LinkedIn.

Spotlight

Highlight specific products or services, driving users to take desired actions

Conversation

Engage users in meaningful conversations through direct InMail messages.

Event

Promote webinars, seminars, or other events, driving registrations and attendance.

“We’ve struggled with finding qualified leads from paid channels in the past, and SaaS Hero helped unlock a major new growth channel in LinkedIn”

Catherine LaGaly, Director of Marketing

We create LinkedIn Ads strategies for B2B companies that turn qualified leads at the top of the funnel into hot prospects at the bottom of the funnel.

Here’s how our process works…

Account audit
Offer testing
Matched Audience creation
Bid analysis & optimization
Competitor analysis
Campaign objective experimentation
Audience experimentation
Audience exclusion list creation
Insight tag set up
Conversion tracking set up
Retargeting audience creation & segmentation
Ad creative design & testing
Account audit
Offer testing
Matched Audience creation
Bid analysis & optimization
Competitor analysis
Campaign objective experimentation
Audience experimentation
Audience exclusion list creation
Insight tag set up
Conversion tracking set up
Retargeting audience creation & segmentation
Ad creative design & testing

Frequently Asked Questions

Here are the Q’s we get from clients all the time. Let us know if we missed anything or if you have more technical questions that require a personal touch.

How does your typical client engagement work?
Our typical engagement with a new client is a retainer-based contract with an average length of 4-6 months. That time period allows us to test, learn, optimize, and begin to scale. By the end of our initial engagement we’ll know the following – Do we work well together? Are we achieving our primary objectives? What do we need to accomplish next to rapidly accelerate growth?
How do you charge?
We typically charge a monthly retainer that varies depending on how many ad channels, campaigns, and other services (blogging, email marketing, etc.) we are managing. Total monthly ad spend is factored into this equation as well. There is usually a one-time Plan Integration Fee that varies depending on how much initial work needs to be done in order to launch campaigns (landing page design, copywriting, attribution, etc.).
Are you comfortable working with an internal marketing team?
Absolutely! We love collaborating with internal marketing teams (and other agencies, for that matter). Our objective is to be as close to an extension of your team as possible, so it’s usually a natural fit.
How do you communicate with clients?
Our preferred method of communication is to set up a shared Slack channel for regular back-and-forth to discuss campaigns, ideas, etc. on an ad hoc basis (we’re also totally fine with using regular ‘ol email as well). In addition to Slack/email, we typically set up a weekly or bi-weekly call to review current marketing efforts and strategize on new ideas.
Can you share some references?

Of course! Send an email to hello@saashero.net and we’ll send you the contact info of several of our clients that would be happy to share their experience working with us with you. You can also check out our results page to see some of our most impressive wins.

Do you offer Proof Of Concept (POC) campaigns?
Yes! We love to run POC campaigns with clients who are a) early stage and need help experimenting with campaign ideas quickly or b) want to “dip their toe” into an agency relationship before committing to a more concrete engagement.
How quickly does it take to see results?
In some cases, we can see results immediately after launching campaigns. Other times, we need to learn and iterate before we achieve our primary marketing goals. Our average client sees a significant ROI on their paid campaigns within 2-3 months.
Can you handle creative assets?
Of course! We regularly handle the design and development of creative assets for our clients. We commonly design ad creative, graphics for websites and landing pages, PDF’s for sales collateral, etc.
How do you report on campaign performance?
We use a combination of resources for reporting including Google Data Studio and Morphio (an AI-based digital marketing software). In addition to online reports, we usually spend some time during weekly/bi-weekly touchpoints digging into campaigns as a group to discuss insights, trends, etc.
How much budget do we need to see results from campaigns?
This all depends on your market, competition, advertising channel(s) and several other factors. With that being said, we will always advise you to spend the right amount of money on your campaigns. If we feel that your budget will be ineffective, we’ll be the first to tell you even if it means that delays you hiring us.
How does your typical client engagement work?
Our typical engagement with a new client is a retainer-based contract with an average length of 4-6 months. That time period allows us to test, learn, optimize, and begin to scale. By the end of our initial engagement we’ll know the following – Do we work well together? Are we achieving our primary objectives? What do we need to accomplish next to rapidly accelerate growth?
Do you offer Proof Of Concept (POC) campaigns?
Yes! We love to run POC campaigns with clients who are a) early stage and need help experimenting with campaign ideas quickly or b) want to “dip their toe” into an agency relationship before committing to a more concrete engagement.
How do you charge?
We typically charge a monthly retainer that varies depending on how many ad channels, campaigns, and other services (blogging, email marketing, etc.) we are managing. Total monthly ad spend is factored into this equation as well. There is usually a one-time Plan Integration Fee that varies depending on how much initial work needs to be done in order to launch campaigns (landing page design, copywriting, attribution, etc.).
How quickly does it take to see results?
In some cases, we can see results immediately after launching campaigns. Other times, we need to learn and iterate before we achieve our primary marketing goals. Our average client sees a significant ROI on their paid campaigns within 2-3 months.
Are you comfortable working with an internal marketing team?
Absolutely! We love collaborating with internal marketing teams (and other agencies, for that matter). Our objective is to be as close to an extension of your team as possible, so it’s usually a natural fit.
Can you handle creative assets?
Of course! We regularly handle the design and development of creative assets for our clients. We commonly design ad creative, graphics for websites and landing pages, PDF’s for sales collateral, etc.
How do you communicate with clients?
Our preferred method of communication is to set up a shared Slack channel for regular back-and-forth to discuss campaigns, ideas, etc. on an ad hoc basis (we’re also totally fine with using regular ‘ol email as well). In addition to Slack/email, we typically set up a weekly or bi-weekly call to review current marketing efforts and strategize on new ideas.
How do you report on campaign performance?
We use a combination of resources for reporting including Google Data Studio and Morphio (an AI-based digital marketing software). In addition to online reports, we usually spend some time during weekly/bi-weekly touchpoints digging into campaigns as a group to discuss insights, trends, etc.
Can you share some references?

Of course! Send an email to hello@saashero.net and we’ll send you the contact info of several of our clients that would be happy to share their experience working with us with you. You can also check out our results page to see some of our most impressive wins.

How much budget do we need to see results from campaigns?
This all depends on your market, competition, advertising channel(s) and several other factors. With that being said, we will always advise you to spend the right amount of money on your campaigns. If we feel that your budget will be ineffective, we’ll be the first to tell you even if it means that delays you hiring us.

Ready to turn your LinkedIn Ads into a profit generating machine for your SaaS company?

Schedule A Discovery Call
We’ll give you a ton of ideas for free. If you end up hiring us, that’s cool too.
saas-hero-logo

Services

Guides

Copyright

AHNJ, LLC. All rights reserved 2024. Privacy Policy.

linkedin