The standard agency engagement model is broken.
Take 3 minutes and find out how we're changing it.
Who is SaaS Hero?
SaaS Hero is amongst the most experienced and credentialed performance marketing agencies focused exclusively on B2B, professional services and SaaS.
As you’re likely aware, there are many agencies working in B2B, but most of them don’t have nearly the level of expertise and experience we do.
We are a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in the US, a Microsoft Ads Partner and have been consistently named a G2 High Performer in the Digital Marketing Category.
What makes us unique?
Finding a good campaign manager is easy. Finding a good agency isn’t.
It’s easy to find someone to set up and manage Google/Meta/LinkedIn/etc. Ads on Fiverr or Upwork. What you can’t easily find is someone who has all of the following…
- Managed over $30M (and counting) in ad spend specifically for B2B products and services
- Can design compelling, on brand landing pages and ads that convert
- Can set up complicated event/conversion tracking in GA4 and Google Tag Manager
- Can build detailed reporting in Looker Studio and HubSpot
- Bases performance on revenue, not conversions
- Doesn’t have bandwidth issues and can always deliver on the agreed upon work
- Responds within minutes to questions or issues
- Is proactive when it comes to strategy and doesn’t wait for you to give them directions
- Has affordable, month-to-month agreements that scale alongside your business
We’ve created the perfect blend of a productized service that is completely personalized to each client we work with.
Some agencies refer to this as “boutique”.
Boutique is bullshit.
Well thought out strategy that is tailored to the clients’ business is non-negotiable when it comes to paid advertising. Simply put, it has to be done.
An agency isn’t special because they took a little time to learn about your business and come up with ideas on how to market it.
Our proven playbooks have been carefully developed by working with nearly 100 B2B companies to design, build and execute strategies that have generated millions of dollars in revenue from paid search and social advertising.
It’s just part of our process and we don’t charge extra for it.
Agencies need to have skin in the game to form true partnerships with their clients.
Long-term contracts with huge setup fees don’t benefit anyone but the agency.
Clients don’t want to (or need to) overcommit to an agency. Agreeing to pay a vendor $30k+ over a 6-month period before ever seeing any output is a broken model.
We give every client the option to work with us on a month-to-month basis. If we don’t perform, you don’t have to stay (or pay).
Month-to-month agreements incentivize us to work fast and be as productive as humanly possible in as short of a time as possible in order to retain our clients.
Most agencies are too scared to work with clients under those terms. We aren’t.
Most agencies have complicated pricing structures.
Basically everything we buy, from the most inexpensive item on Amazon to the biggest purchase you’ll ever make (car or a house), has transparent pricing.
However, virtually every ad agency requires a 30-60 minute call and a “customized proposal” in order to find out how much they charge.
Not us.
Remember, boutique is bullshit.
If an agency has standardized processes and a proven track record, they know exactly how much they need to charge each client for each service.
We publish our prices on our website and even have a calculator so our prospective clients can pick and choose the plan and services that make the most sense for them.
People like to buy things, not to be sold to.
We are one of the only agencies on earth that has truly created an environment where a client can buy what they want and then have that service tailored to them.
Personalized productization is the key.
We’ve created a modern agency model for B2B companies of all sizes that need help managing their paid ads.
Whether you operate a small, bootstrapped company or have raised millions of dollars from VCs/PE firms, we have a plan that will suit you.
Over the last 7 years, we’ve run every campaign type imaginable for B2B and professional services companies in nearly every vertical.
We have deep domain expertise in HR, transportation, procurement, automotive, real estate, healthcare, construction, marketing, cybersecurity, the list goes on.
If there is a B2B category, we’ve probably worked with a client in it at some point in time.
Whether you decide to work with us or not, hold the agency you choose to a higher standard.
Don’t overpay or overcommit. Find an engagement structure that fits your needs.
Thanks for reading.
